| Code | Name | Type | Year | Semester | ECTS |
| 1050006112011 | Communication | Zorunlu | 1 | 1 | 3.00 |
Objectives of the Course
Tissue and organ transplants subject to the adoption of the necessary equipment in public health by the staff to ensure availability.
Name of Lecturer(s)
Prof. Dr. Melda Cinman
Learning Outcomes
| 1 | Students know their culture and public opinion. |
| 2 | Students apply communication techniques. |
| 3 | Students, in order to direct the public to apply the techniques of public relations. |
| 4 | Students will gain the ability to convince exclusively. |
| 5 | Students to become media literate. |
Mode of Delivery
Prof. Dr. Melda Cinman
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
Communication, communication skills, public opinion and persuade.
Weekly Detailed Course Contents
| 1 | Meeting with students. The meaning of tissue and organ transplantation issues, importance, a presentation on the social necessity. To emphasize the importance of communication in health, the connection with the topic to be presented. |
| 2 | What is communication on the scheme, to be explained. |
| 3 | Types of communication. |
| 4 | What is public opinion? How does it occur? The impact of culture and education. |
| 5 | The impact of public relations in the formation of public opinion. |
| 6 | Advertising and propaganda in the formation of public opinion. |
| 7 | The rules in the formation of public persuasion. |
| 8 | Midterm exams week. |
| 9 | Midterm exams week. |
| 10 | Health Communication and Persuasion practices |
| 11 | Organ transplants in Germany, Iran, Israel and France. |
| 12 | Organ transplants in USA, Russia, Spain and Japan. |
| 13 | Reports in the media about transplantation and media relations. |
| 14 | Health in communication with the target audience of the factors to be considered. Tissue and organ transplantation issues adopted for widespread use of critical care physicians, health care providers, the media and other relevant parties to communicate effectively in meeting the expectations. |
| 15 | Final exams week. |
| 16 | Final exams week. |
Recommended or Required Reading
Roberto Gialdini, İknanın Psikolojisi, Media Cat, İstanbul, 2008Ayla Okay, Sağlık İletişimi, Media Cat, İstanbul, 2009Ceyda Aydede, Halkla İlişkiler Kampanyaları, Media Cat, İstanbul, 2001Doku ve organ nakli ile ilgikli medyada çıkan haberler.World Statistics
Assessment Methods and Criteria
| Yarıyıl (Yıl) İçi Etkinlikleri | 40 |
| Yarıyıl (Yıl) Sonu Etkinlikleri | 60 |
| 100 |
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
| Activities | Count | WORKLOAD (hours) | TOTAL WORKLOAD (hours) |
|---|---|---|---|
| Ara Sınav | 1 | 1 | 1 |
| Derse Katılım | 13 | 2 | 26 |
| 13 | 1 | 13 | |
| 13 | 1 | 13 | |
| 1 | 10 | 10 | |
| Ara Sınav İçin Bireysel Çalışma | 1 | 10 | 10 |
| Final Sınavı içiin Bireysel Çalışma | 1 | 15 | 15 |
| 88 |