Lesson Detail
| Code | Name | Type | Year | Semester | ECTS |
| 704003052011 | Marketing in Health Care Organizations | Zorunlu | 3 | 5 | 3.00 |
Objectives of the Course
Nowadays, competition is very strong thus, healthcare enterprises should be able to produce high quality services and at the lowest cost possible to sustain their presence. Effective and efficient usage of resources can be achieved with good management in health businesses. This course aims to inform the employees -that will work in a variety of levels in healthcare businesses- about; business types, business organization, business functions, functions of the management process, modern management techniques. They will achieve the knowledge and skills to enable them to transfer into their jobs as decision makers and executives.
Name of Lecturer(s)
Öğr. Gör. Dr. İlker YILMAZ
Learning Outcomes
| 1 | Understands the importance and necessityof professional management |
| 2 | Has the knowledge about effective and efficient usage of business resources. |
| 3 | Comprehends the importance of teamwork in delivery of health care. |
| 4 | Knows the importance of harmony and collaborationbetween employees and the coordination tools. |
| 5 | Knows how to use modern management techniques to meet the needs of the business. |
Mode of Delivery
Öğr. Gör. Dr. İlker YILMAZ
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Course Contents
This course aims to inform the employees -that will work in a variety of levels in healthcare businesses- about; business types, business organization, business functions, functions of the management process, modern management techniques.
Weekly Detailed Course Contents
| 1 | Characteristics of the management process |
| 2 | Basic consepts related to BusinessBusiness Objectives |
| 3 | Decision-making Process,Planning |
| 4 | Organizational Theories |
| 5 | Systems Approach,Contingency Approach, |
| 6 | Organization Structures ,Organizational Change |
| 7 | MIDTERM EXAM |
| 8 | MIDTERM EXAM |
| 9 | Contemporary Approaches: Total Quality Management, Benchmarking Outsourcing |
| 10 | LeadershipContemporary Approaches:Learning Organizations,Empowerment |
| 11 | Leadership |
| 12 | Communication |
| 13 | Motivation |
| 14 | CoordinationControl |
| 15 | FINAL EXAM |
| 16 | FINAL EXAM |
Recommended or Required Reading
Koçel Tamer, İşletme Yöneticiliği,Beta Basım A.Ş.,10.Basım,İstanbul,2010Tengilimoğlu Dilaver,Oğuz Işık,Mahmut Akbolat,Sağlık İşletmeleri Yönetimi,Nobel Yayın Dağıtım Tic.ve Ltd Şirketi,4.Basım,Ankara,2012Kavuncubaşı Şahin,Selami Yıldırım,Hastane ve Sağlık Kurumları Yönetimi,Siyasal Kitabevi,3.Basım,Ankara,2012Faculty members will be proposed by the relevant articles and books The student has reached the library and electronic resources, articles and books
Assessment Methods and Criteria
| Yarıyıl (Yıl) İçi Etkinlikleri | 40 |
| Yarıyıl (Yıl) Sonu Etkinlikleri | 60 |
| 100 |
Language of Instruction
Turkish
Work Placement(s)
None
Workload Calculation
| Activities | Count | WORKLOAD (hours) | TOTAL WORKLOAD (hours) |
|---|---|---|---|
| Ara Sınav | 1 | 1 | 1 |
| Final Sınav | 1 | 1 | 1 |
| Derse Katılım | 13 | 2 | 26 |
| 5 | 10 | 50 | |
| Bireysel Çalışma | 13 | 1 | 13 |
| Ara Sınav İçin Bireysel Çalışma | 1 | 18 | 18 |
| Final Sınavı içiin Bireysel Çalışma | 1 | 28 | 28 |
| 13 | 1 | 13 | |
| 150 |